BARRIER-BREAKING
COMMUNICATION STRATEGIST

There’s a hidden wall of barriers standing between you and the audiences you want to reach.

Perhaps they don’t know you, trust you, aren’t interested, don’t care, can’t be asked, don’t have time, or are simply too distracted in a world that constantly pops, pings and prods for their attention.

I help your organisation understand and overcome these barriers, so you can get through to people more effectively.

Getting attention, building connection, inspiring action and paving the way for results.

One breakthrough at a time.

See Work →

NICE WORDS
FROM COLLEAGUES

“He is a writing machine – always delivering, no matter the brief. He has a creative brain that’s always pushing to make things more interesting, everyone he collaborates with feels heard and their work made better, and clients and colleagues alike enjoy working with him.”

ED COX, CHIEF COMMUNICATION OFFICER
THE GROWTH FOUNDATION

“He is honestly so talented. He works to whatever deadline that is given to him and his work is just incredible. Whenever I read his work, I'm always in awe.”

GIORDY VIVIANI, CRM MANAGER
THE GROWTH FOUNDATION

“I'm blown away how easy he makes elevating our writing seem. It's the first time I've been able to work on a project with him and now I get why everyone raves about him so much! Thank you for all the hard work and tight turnarounds, I've really enjoyed getting to work with you.”

SAM THOMAS, HEAD OF CRM
THE GROWTH FOUNDATION

WHERE I’VE BEEN,
WHAT I’VE DONE

  • • Generate creative concepts from initial briefing to final execution

    • Craft copy across a range of platforms, including BTL, experiential, digital and social media

    • Work closely with a Senior Art Director and the Strategy Director to bring ideas to life

    • Create copy that’s on brand and on brief, capturing the tone of voice and personality of the client in question

    • Dig deep into briefs, ask questions and conduct desktop research to uncover the real problem we need to solve

  • • Developed brand and campaign strategies that helped businesses grow.

    • Defined what businesses could stand for and sharpened how they described themselves to the world.

    • Wrote copy for websites, CRM emails, TV, OOH, radio and social media.

    • Uncovered insights via audience research, competitor reviews and analysis of the wider cultural context.

    • Built out presentations which condensed all this thinking into a simple, easy-to-follow story.

  • • Much like the above, only with a more specialist focus on the insurance and finance sectors.

    • Researched competitors, trends, audiences and culture.

    • Brainstormed with designers to tackle briefs from interesting angles.

    • Conducted workshops with clients and target audience groups to uncover insights.

    • Led calls and presented work using thoughtful rationales and simple stories.

    • Improved companies’ website UX by improving copy, sitemaps and user flows.

  • • Created ads, campaigns, taglines, names, long copy and more for the UK’s biggest homelessness charity.

    • Reviewed and analysed competitors’ ads to help our ideas stand out from the crowd.

    • Worked with the team to refine briefs and produce timelines for projects.

  • • Thrown headfirst into adland, working on live briefs from day one.

    • Came up with concepts under pressure, while juggling multiple projects.

    • Learnt how to take feedback from the team and nudge my thinking into interesting new places.

    • Clients included RSPCA, Save the Children, Carmignac, Petplan and Historic Royal Palaces.

CONTACT

ben.waters887@gmail.com

linkedin.com/in/ben-waters-55a365147/

D&AD Award Winner 2025