• Generate creative concepts from initial briefing to final execution

• Craft copy across a range of platforms, including BTL, experiential, digital and social media

• Work closely with a Senior Art Director and the Strategy Director to bring ideas to life

• Create copy that’s on brand and on brief, capturing the tone of voice and personality of the client in question

• Dig deep into briefs, ask questions and conduct desktop research to uncover the real problem we need to solve

• Developed brand and campaign strategies that helped businesses grow.

• Defined what businesses could stand for and sharpened how they described themselves to the world.

• Wrote copy for websites, CRM emails, TV, OOH, radio and social media.

• Uncovered insights via audience research, competitor reviews and analysis of the wider cultural context.

• Built out presentations which condensed all this thinking into a simple, easy-to-follow story.

• Much like the above, only with a more specialist focus on the insurance and finance sectors.

• Researched competitors, trends, audiences and culture.

• Brainstormed with designers to tackle briefs from interesting angles.

• Conducted workshops with clients and target audience groups to uncover insights.

• Led calls and presented work using thoughtful rationales and simple stories.

• Improved companies’ website UX by improving copy, sitemaps and user flows.

• Created ads, campaigns, taglines, names, long copy and more for the UK’s biggest homelessness charity.

• Reviewed and analysed competitors’ ads to help our ideas stand out from the crowd.

• Worked with the team to refine briefs and produce timelines for projects.

• Thrown headfirst into adland, working on live briefs from day one.

• Came up with concepts under pressure, while juggling multiple projects.

• Learnt how to take feedback from the team and nudge my thinking into interesting new places.

• Clients included RSPCA, Save the Children, Carmignac, Petplan and Historic Royal Palaces.