BRAND STRATEGY

WILDPACK

Last year, Toff from Made in Chelsea asked us to launch her raw dog food brand, Wildpack. There are a ton of health benefits to switching to raw from kibble – from glossier coats to more bearable farts.

But because almost all dog food bangs on about health, we needed to do something different. So we built a movement of owners committed to giving their pooches the food they deserve – appealing to their deep love of their four-legged friends.

This wasn’t just a more emotional angle. It made people feel like they were part of a broader dog food revolution, standing in solidarity with other owners: the Wildpack.