BRAND REFRESH

PRIVATE WHITE V.C.

Private White V.C. make beautiful menswear that’s worn by the likes of Cillian Murphy, Riz Ahmed and Tom Hardy. But despite the quality of their product, their brand lacked the clarity it needed to stand out and didn’t sound confident or premium enough.

So we refocused their brand around three key ingredients: the craft of their clothing, their roots in Manchester and the fact they’re for men with a bit of depth to their character. We then rolled these ideas out across their CRM emails, social ads and website – convincing anyone of taste that their menswear is worth the investment.